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SCALE 7x Keynote 2: “Reaching the masses: 10 ways to improve the reach of your FOSS Project” by Joe “Zonker” Brockmeier

Watch on Ustream site (if the above embedded player doesn’t work for you)

Abstract: This talk will cover how to develop a community marketing plan for an open source project. This includes surveying the audience(s) for the project, developing a plan to bring in new users and contributors, and how to measure success. This is aimed at commercial and non-commercial projects alike. Attendees will learn how to do basic PR and marketing with a minimal, or no, budget.

Speaker Bio: Joe ‘Zonker’ Brockmeier is a longtime FOSS advocate, and currently works for Novell as the community manager for openSUSE. Prior to joining Novell, Brockmeier worked as a technology journalist covering the open source beat for a number of publications, including Linux Magazine, Linux Weekly News, Linux.com, UnixReview.com, IBM developerWorks, and many others.

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